search query: @author Frambach, R. / total: 5
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| Author: | Frambach, R. |
| Title: | An integrated model of organizational adoption and diffusion of innovations |
| Journal: | European Journal of Marketing
1993 : VOL. 27:5, p. 22-41 |
| Index terms: | DIFFUSION INDUSTRIAL MARKETING INNOVATION |
| Language: | eng |
| Abstract: | In today's competitive environment technology plays an important role. Diffusion theory offers useful insights into how to manage and market products based on new technology most effectively. However, the current diffusion model leaves much unsaid with regards to the adoption and diffusion of innovations among organizations owing to the fact that relevant research findings have not been incorporated in the diffusion model. This article integrates these findings into the diffusion model. |
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