search query: @author Ketelhohn, W. / total: 5
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| Author: | Ketelhohn, W. |
| Title: | An interview with Aldo Palmeri of Benetton: the early growth years |
| Journal: | European Management Journal
1993 : SEP, VOL. 11:3, p. 321-331 |
| Index terms: | GROWTH MANAGEMENT FINANCE |
| Language: | eng |
| Abstract: | As CEO of Benetton from 1983 to 1990, Aldo Palmeri transformed a successful Italian apparel retailer into an international player with a legendary growth record. Building on Benetton's distinctive partnership network with self-employed agents, Palmeri set about reorganizing the company, introducing legal changes, recruiting high-quality Italian managers, participating in external companies and founding new businesses. Palmeri talks to Werner Ketelhohn about his plans to globally redistribute Benetton's manufacturing following his return to the company as CEO and chief strategist in 1992. |
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