search query: @author Armstrong, J. / total: 5
reference: 2 / 5
| Author: | Armstrong, J. Brodie, R. |
| Title: | Portfolio planning methods: faulty approach or faulty research? A rejoinder to "Making better decisions" by Wensley |
| Journal: | International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 91-93 |
| Index terms: | PORTFOLIO MANAGEMENT PLANNING DECISION MAKING |
| Language: | eng |
| Abstract: | Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third , the Armstrong and Brodie study is flawed. The authors agree with all three points. The theory is that people typically prefer more money to less. The authors find it puzzling that so many firms have used portfolio matrices given that they are contrary to economic theory and they have not been tested. |
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