search query: @author Storbeck, J. / total: 5
reference: 2 / 5
| Author: | Current, J. Storbeck, J. |
| Title: | A multiobjective approach to design franchise outlet networks |
| Journal: | Journal of the Operational Research Society
1994 : JAN, VOL. 45:1, p. 71-81 |
| Index terms: | FRANCHISING NETWORKS MULTIOBJECTIVE PROGRAMMING |
| Language: | eng |
| Abstract: | In this paper the authors introduce a multiobjective integer programming model to design franchise networks. The model selects franchise locations and identifies individual franchise market areas. Constraints in the formulation guarantee that all franchise locations are assigned at least a minimal threshold market area with sufficient demand to ensure economic survival. An underlying assumption of the model is that a rationing mechanism exists to assign demand to various franchise locations. |
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