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| Author: | Lusch, R. Harvey, M. |
| Title: | The case for an off-balance-sheet controller |
| Journal: | Sloan Management Review
1994 : WINTER, VOL. 35:2, p. 101-105 |
| Index terms: | ORGANIZATIONAL PERFORMANCE ASSETS CORPORATE CULTURE |
| Language: | eng |
| Abstract: | Organizational performance is increasingly tied to intangible assets such as corporate culture, customer relationships, and brand equity. Yet controllers, who monitor and track firm performance, traditionally concentrate on tangible, balance-sheet assets such as cash, plants and equipment, and inventory. The authors argue that controllers can have an important role in tracking and analyzing off-balance-sheet resources. Here they envision this new role and its place in the organization. |
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