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| Author: | Robert, M. |
| Title: | The do's and don'ts of strategic alliances |
| Journal: | Journal of Business Strategy
1992 : APR, VOL. 13:2, p.50-53 |
| Index terms: | STRATEGIC MANAGEMENT CO-OPERATION INTERORGANIZATIONAL RELATIONS MANAGERS COMPETITION BUSINESS FAILURES |
| Language: | eng |
| Abstract: | Many managers are espousing the need to form strategic alliances to survive and prosper in the future. It is easier to form an alliance with a competitor than to fight that competitor. Many of these alliances will fail because they are being formed for the wrong reasons. Some do's and don'ts are of strategic importance as they are drawn from the experiences of strategy consulting work. Some examples of alliances illustrate these suggestions. |
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