search query: @author Kalyanaram, G. / total: 5
reference: 5 / 5
« previous | next »
| Author: | Kardes, F.R. Kalyanaram, G. |
| Title: | Order-of-entry effects on consumer memory and judgment: an information integration perspective |
| Journal: | Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 343-357 |
| Index terms: | BRAND CHOICE CONSUMER EXPECTATIONS PRODUCT PREFERENCE |
| Language: | eng |
| Abstract: | Analysis of 2 longitudinal studies to investigate judgement mechanisms giving pioneering brands an advantage. Order of entry effects on: learning, memory, and judgement. Pretest. Subjects. Procedure. Consumer reports. Dependent and judgement measures. 4 Figures and 4 Tables illustrate the study. The Appendix gives brand profiles employed in experiments. |
« previous | next »
SCIMA