search query: @author Sohal, A. / total: 5
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| Author: | Waddell, D. Sohal, A. |
| Title: | Forecasting: the key to managerial decision making |
| Journal: | Management Decision
1994 : VOL. 32:1, p. 41-49 |
| Index terms: | FORECASTING DECISION MAKING MANAGEMENT INFORMATION |
| Language: | eng |
| Abstract: | The successful businesses of the future are being created today by individuals and teams in tune with fast-moving technologies, new markets and changing lifestyles. New disciplines have sprung up, new professions are born and new skills are in demand. There is a need to blend the new skills with those of the older professions. Many business decisions involve forecasting. In recent years its scope has expanded well beyond technical aspects. The article addresses a broader set of managerial concerns through out-to-earth descriptions of forecasting. |
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