search query: @author Sternquist, B. / total: 5
reference: 4 / 5
| Author: | Lin, L. Sternquist, B. |
| Title: | Taiwanese consumers' perceptions of product information cues: country of origin and store prestige |
| Journal: | European Journal of Marketing
1994 : VOL. 28:1, p. 5-18 |
| Index terms: | CONSUMER ATTITUDES CONSUMERS TAIWAN |
| Language: | eng |
| Abstract: | This paper reports on a study in which 265 consumers were asked to assign price and quality estimates to women's sweaters. The study found that country of origin significantly influenced Taiwanese consumer perceptions of sweater quality. The sweater labelled "Made in Japan" received the highest evaluation and the sweater labelled "Made in Taiwan" the lowest. The cue of store prestige was not significantly related to price estimates and quality evaluations of sweaters. |
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