search query: @author Kraemer, K. / total: 5
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| Author: | Pinsonneault, A. Kraemer, K. |
| Title: | Survey research methodology in management information systems: an assessment |
| Journal: | Journal of Management Information Systems
1993 : FALL, VOL. 10:2, p. 75-105 |
| Index terms: | SURVEYS MIS RESEARCH |
| Language: | eng |
| Abstract: | Survey research is believed to be well understood and applied by management information systems (MIS) scholars. It has been applied for several years and it has precise procedures which, when followed closely, yield valid and easily interpretable data. The assessment of the use of survey research in the MIS field between 1980 and 1990 indicates that this perception is at odds with reality. the analysis indicates the survey methodology is often misapplied. |
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