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| Author: | Hulland, J. Kleinmuntz, D. |
| Title: | Factors influencing the use of internal summary evaluations versus external information in choice |
| Journal: | Journal of Behavioral Decision Making
1994 : JUN, VOL. 7:2, p. 79-102 |
| Index terms: | COGNITION INFORMATION EVALUATION TIME |
| Language: | eng |
| Abstract: | Decision makers cope with more demanding tasks by shifting their cognitive strategies, balancing effort expenditure against the desire to produce an accurate response. In choice tasks, one method for reducing effort while simultaneously maintaining accuracy is to shift from a reliance on information obtained from the external environment to that retrieved from memory, particularly summary evaluations acquired from previous decision-making experience. The authors examined four factors that should all encourage decision makers to rely to some extent on internal summary evaluations rather than external information search. |
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