search query: @freeterm Republic of Germany / total: 5
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| Author: | Pretzsch, D. |
| Title: | Werbefernsehboom halt an (The boom of TV advertisement is going on) |
| Journal: | Media Perspektiven
1991 : NR. 3, p. 147-160 |
| Index terms: | |
| Freeterms: | advertising, television, Federal Republic of Germany |
| Language: | eng |
| Abstract: | This is an excerpt from the yearly report of Nielsen Institute of Publicity Research /S+P on the year 1990. It covers only the territory of former FRG. Absolute values and growth rates of money spent on press, TV and radio advertisement are given, compared to one-another, broken down to individual media firms. Composition by industry advertised is also given. |
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