search query: @author Menke, M. / total: 5
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Author: | Matheson, J. Menke, M. |
Title: | Using decision quality principles to balance your R&D portfolio |
Journal: | Research Technology Management
1994 : MAY-JUN, VOL. 37:3, P. 38-43 |
Index terms: | R&D QUALITY CUSTOMERS |
Language: | eng |
Abstract: | Achieving a high return for your R&D investment cannot be accomplished simply by focusing on individual projects. To maximize your return, you need to make quality decisions at the portfolio level - ensuring the proper mix of high-risk, high-potential R&D with lower-risk projects that produce near-term returns through incremental improvements to existing products and processes. Using proven decision-quality techniques to analyze your portfolio and balance risk and return enables you to fund and manage projects more efficiently and cost-effectively and ultimately play a key role in maintaining and enhancing your company's success. |
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