search query: @author Desarbo, W.S. / total: 5
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| Author: | Helsen, K. Jedidi, K. Desarbo, W.S. |
| Title: | A new approach to country segmentation utilizing multinational diffusion paterns. |
| Journal: | Journal of Marketing
1993 : OCT, vol.57:4, p. 60-71 |
| Index terms: | MARKETING STRATEGY INTERNATIONAL MARKETING MARKET SEGMENTATION DECISION MAKING MODELS |
| Language: | eng |
| Abstract: |
SCIMA