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Author:Anderson, W.
Title:Deciphering dyads: concepts, methods, and controversies in relational research
Journal:Psychology & Marketing
1994 : SEP/OCT, VOL. 11:5, p. 447-466
Index terms:RESEARCH
METHODOLOGY
DYADS
Language:eng
Abstract:Data source issues in dyadic research routinely around the same persistent controversies: insiders versus outsiders , subjectivity versus objectivity, self-report versus observation, one partner versus two, first-order versus second-order data analysis. Yet much of the controversy in dyadic research would be eliminated if analysts would specify a priori whether the conceptual rationale for the research is to decipher the personal experience of individuals in dyads or to decipher objective patterns of personality.
SCIMA record nr: 115834
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