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| Author: | Trommsdorff, V. |
| Title: | Erfolgsfaktoren: Marketing für Ostprodukte. |
| Journal: | Absatzwirtschaft
1993 : FEB, p. 78-79 |
| Index terms: | MARKETING RESEARCH MARKETING STRATEGY MARKET RESEARCH COMPANY PERFORMANCE GERMANY |
| Language: | ger |
| Abstract: |
SCIMA