search query: @author Szymanski, D. M. / total: 5
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Author:Szymanski, D. M.
Bharadwaj, S. G.
Varadarajan, P. R.
Title:An analysis of the market share profitability relationship
Journal:Journal of Marketing
1993 : jul, vol. 57:3, p. 9-18
Index terms:MARKET SHARE
PROFITABILITY
Language:eng
Abstract:
SCIMA record nr: 118038
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