search query: @author Robert, M. / total: 5
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| Author: | Robert, M. |
| Title: | Times change, but do business strategists? (Planungssystem) |
| Journal: | Journal of Business Strategy
1993 : MAR-APR, VOL. 14:2, p. 12-15 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | While USA firms were losing strategic ground to Japanese and German companies, organizations and individuals throughout American business theories: portfolio matrix techniques, competitive advantage techniques, shareholder value techniques. While these techniques held great initial promise, we know now that they had some inherent problems: all of these approaches are conceptually flawed. |
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