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| Author: | Spanner, G.E. Nuno, J.P. Chandra, C. |
| Title: | Time-based strategies: theory and practice |
| Journal: | Long Range Planning
1993 : AUG, VOL. 26:4, p. 90-101 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Firms are realizing that to sustain long term competitive advantage, business strategies have to be linked to functional strategies. Time provides this missing link. A time-based model of strategies is described. Time is used in conjunction with other strategies to offer a strategic mix which best suits various market segments of a company's product portfolio. In this way, companies may create a prolonged record of success and be highly focused to market needs. |
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