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| Author: | Morris, L. Pharr, S. |
| Title: | Invasion of privacy. A dilemma for marketing research and database technology (Marketinginformationssystem) |
| Journal: | Journal of Systems Management
1992 : OCT, VOL. 43:10, p. 10-11,30-31,42-43 |
| Index terms: | |
| Freeterms: | MARKETING, MARKTFORSCHUNG, VERBRAUCHER |
| Language: | eng |
| Abstract: | Information technology is rapidly changing the business work environment, especially for marketeers. The ability to share and exchange data with third party sources has enhanced marketing efforts, but at the same time has created concern about each individual's privacy. This article examines some of the basic issues regarding technology and invasion of privacy. |
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