search query: @author Gordon, G. / total: 5
reference: 4 / 5
| Author: | Gilad, B. Gordon, G. Sudit, E. |
| Title: | Identifying gaps and blind spots in competitive intelligence (Entscheidungsproblem) |
| Journal: | Long Range Planning
1993 : DEC, VOL. 26:6, p. 107-113 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, KONKURRENZ, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | As a result of the intensification and globalization of competition in most fields, the use of competitive intelligence (CI) in strategic decisions has grown in potential importance. Yet evidence exists that many companies have serious blind spots concerning their competitors' capabilities, intentions and possible reactions to offensive moves. This article introduces a relatively simple but systematic approach to identifying and studying competitive blind spots and facilitating the effective use of CI in strategic decisions. |
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