search query: @author Mohr, R. / total: 5
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| Author: | Mohr, R. |
| Title: | Die Mitgift der Braut: Rover biete BMW ungeahnte Expansionschancen *Rover *BMW |
| Journal: | Markenartikel
1994 : MAY, VOL. 56:5, p. 230-232, 234 |
| Index terms: | MARKETING STRATEGY MERGERS CAR INDUSTRY |
| Language: | ger |
| Abstract: |
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