search query: @author Mohr, R. / total: 5
reference: 3 / 5
| Author: | Mohr, R. |
| Title: | Vom Herrenschneider zum internationalen Lifestyle-Koncern (!Boss) |
| Journal: | Markenartikel
1994 : AUG, VOL. 56:8, p. 390-391, 393-394 |
| Index terms: | PRODUCT DIFFERENTIATION BRAND CHOICE COMPETITION CONSUMER CHOICE LIFE STYLE TEXTILE INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA