search query: @author Day, D. / total: 5
reference: 4 / 5
| Author: | Day, D. |
| Title: | Raising radicals: different processes for championing innovative corporate ventures |
| Journal: | Organization Science
1994 : MAY, VOL. 5:2, p. 148-172 |
| Index terms: | INNOVATION TOP MANAGEMENT ENTREPRENEURSHIP |
| Language: | eng |
| Abstract: | This paper is unusual in terms of its radical departure from prevalent theory, its empirical analysis of 136 internal corporate ventures, and its conclusions regarding bottom-up versus top-down championing of innovation and intraentrepreneurship process in organizations. Using a broadly based sample of Fortune 1000 firms, the study supports both bottom-up and top-down processes including a special dual-role principal champion, who acts both as product champion and organizational sponsor. |
SCIMA