search query: @author Feinberg, R. / total: 5
reference: 3 / 5
| Author: | Eastlick, M. Feinberg, R. |
| Title: | Gender differences in mail-catalog patronage motives |
| Journal: | Journal of Direct Marketing
1994 : SPRING, VOL. 8:2, p. 37-44 |
| Index terms: | SHOPPING MODELS CONSUMERS |
| Language: | eng |
| Abstract: | This study investigated the rational and nonrational patronage motives of males and females for catalog shopping. Data was collected using a self-administered questionnaire from a national random sample of catalog shoppers. Using a value expectancy model, consumers indicated both the importance of their rational and nonrational motives and the expectation that these motives would be satisfied through patronage of a mail catalog. |
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