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| Author: | Laub, C. Niemann, R. |
| Title: | Produktvermarktung mit Lizenzen. |
| Journal: | Absatzwirtschaft
1995 : FEB, p. 93-105 |
| Index terms: | LICENSING MERCHANDISING MARKETING MIX PRODUCT IMAGE FILM INDUSTRY CASE STUDIES |
| Language: | ger |
| Abstract: |
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