search query: @author Gransden, G. / total: 5
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Author: | Gransden, G. |
Title: | A middle class evolves |
Journal: | Business Central Europe
1995 : APR, VOL. 3:20, p. 7-9 |
Index terms: | EUROPE COMPANIES ECONOMICS |
Language: | eng |
Abstract: | There's a new, increasingly prosperous middle class emerging in Central and Eastern Europe. But when it comes to selling to them, companies aren't sure who they are - or how to target them. Historically, most countries in the region have never had much of a middle class. The Czech republic was the one exception. It industrialized long before its neighbours, and developed a strong and politically powerful urban bourgeoisie early in the century. |
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