search query: @author Tregoe, B. B. / total: 5
reference: 1 / 5
« previous | next »
| Author: | Tregoe, B. B. Tobia, P. M. |
| Title: | Strategy versus planning: bridging the gap |
| Journal: | Journal of Business Strategy
1991 : NOV-DEC, VOL. 12:6, p. 14-19 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG |
| Language: | eng |
| Abstract: | How can a company strike right balance among strategy, long-range planning, and day-to-day decision making? According to the authors, both long- and short-range planning must be coordinated to effectively implement corporate strategy. |
« previous | next »
SCIMA