search query: @author Robert, M. / total: 5
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| Author: | Robert, M. |
| Title: | Market fragmentation versus market segmentation |
| Journal: | Journal of Business Strategy
1992 : SEP-OCT, VOL. 13:5, p. 48-53 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | The most significant change of the past 15 years is that most of the economies of the Western world have gone from 'push' economies to 'pull' economies. The difference between the two is, to say the least, substantial. With the advent of Japanese, Korean, Singaporean, Taiwanese, and European products, there is more supply than demand. A a result, the rules of the game have changed significantly. In a pull economy, the customer is king. Unfortunately, few CEO's have noticed. |
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