search query: @author Okoroafo, S. C. / total: 5
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| Author: | Okoroafo, S. C. |
| Title: | Modes of entering foreign markets (Exportmarketing) |
| Journal: | Industrial Marketing Management
1991 : NOV, VOL. 20:4, p. 341-346 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | This article presents a four step strategic model for industrial multinational firms to make decisions concerning modes of operations in foreign markets. International managers concerned about long-term entry structures need to determine the feasible modes of operation, arrange modes of operation in a continuum, choose a mode of operation substitution pattern, and choose mode of entry. |
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