search query: @author Robert, M. / total: 5
reference: 3 / 5
| Author: | Robert, M. |
| Title: | The do's and do nots of strategic alliances |
| Journal: | Journal of Business Strategy
1992 : MAR-APR, VOL. 13:2, p. 50-53 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, ZWISCHENBETRIEBLICHE ZUSAMMENARBEIT |
| Language: | eng |
| Abstract: | Every management guru is espousing the need to form strategic alliances to survive and prosper in the future. Many of these alliances will fail because they are being formed for the wrong reasons. However, if you feel your company must enter into such a venture, the author offers some do's and do nots drawn from his experience in strategy consulting work. |
SCIMA