search query: @author Tucker, M. / total: 5
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| Author: | Tucker, M. Powell, K. Meyer, G. |
| Title: | Qualitative research in business communication: a review and analysis |
| Journal: | Journal of Business Communication
1995 : OCT, VOL. 32:4, p. 383-400 |
| Index terms: | COMMUNICATION QUALITATIVE RESEARCH ECONOMICS |
| Language: | eng |
| Abstract: | Communication researchers, concerned with gathering complete, valid, and reproducible results, are being encouraged to use a group of qualitative research methods for studying business communication. The question that intuitively arises, then, is whether qualitative methods are increasingly utilized in published business communication research. This paper addresses the call for qualitative research in business communication, describes qualitative research methods with examples of business communication articles in which qualitative and qualitative/quantitative methods were used effectively. |
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