search query: @author Armstrong, J. / total: 5
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| Author: | Armstrong, J. |
| Title: | Quality control versus innovation in research on marketing |
| Journal: | Journal of Marketing Management
1995 : OCT, VOL. 11:7, p. 655-660 |
| Index terms: | MANAGEMENT QUALITY INNOVATION |
| Language: | eng |
| Abstract: | Brownlie and Saren (this issue) claim that "few innovative papers appear in the top marketing journals". They attribute this problem to incentive structures. They ask what steps might be taken by the various stakeholders to encourage the development and transmission of useful innovative ideas. Presumably, this means findings that might contribute to better practices in marketing management. The author addresses the first two issues by using empirical research. He then speculates about the third issue - procedures for improving the publication prospects for useful innovations. |
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