search query: @author Zhao, J. / total: 5
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| Author: | Deng, S. Zhao, J. |
| Title: | Evolution and evaluation of export advertising in China |
| Journal: | Journal of Business and Industrial Marketing
1995 : VOL. 10:5, p. 38-49 |
| Index terms: | MARKETING CHINA EXPORTING |
| Language: | eng |
| Abstract: | As China's economic reform continues, foreign trade with China has expanded rapidly in the past several years. During this period, export advertising has played an increasingly important role in promoting the export of chinese products and services. Since export advertising as a marketing tool in China's foreign trade is still in its formative stage, the article evaluates its past development and examines its prospects in the future. It argues that, although Chinese export advertising has developed rapidly in the past decade, foreign participation in China's advertising is very limited. |
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