search query: @author Ingene, C. / total: 5
reference: 2 / 5
| Author: | Ingene, C. Parry, M. |
| Title: | Channel coordination when retailers compete |
| Journal: | Marketing Science
1995 : VOL. 14:4, p. 360-377 |
| Index terms: | RETAILING MANUFACTURING TARIFFS |
| Language: | eng |
| Abstract: | This paper explores channel coordination by a manufacturer that sells through competing retailers and that treats these retailers equally, as required by the robinson-Patman Act. The authors show that, in general, there exists no single two-part tariff with a constant per-unit charge that will duplicate the behavioral results (i.e., prices, quantities, and channel profits) that are obtained by a vertically integrated system; that is, the channel cannot be coordinated except in the trivial cases of identical or noncompeting retailers. |
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