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| Author: | Manssen, L. B. |
| Title: | Using PC's to automate and innovate marketing activities (EDV-Einsatz) |
| Journal: | Industrial Marketing Management
1990 : AUG, VOL. 46E - 19:3, p. 209-213 |
| Index terms: | |
| Freeterms: | MARKETING, ABSATZMANAGEMENT, KLEINCOMPUTER |
| Language: | eng |
| Abstract: | Many companies have begun to use PC's to automate existing sales and marketing tasks. The real opportunity lies in using PC's to innovate. Innovation is taking advantage of inexpensive computing power to introduce new business techniques. This article describes the use of PC's to increase sales and marketing productivity in capital equipment companies. Examples are given to show how to both automate and innovate in the areas of communications, document handling and processing, product and market analysis, and product and sales management. |
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