search query: @author Hulland, J. / total: 5
reference: 4 / 5
| Author: | Birkinshaw, J. Morrison, A. Hulland, J. |
| Title: | Structural and competitive determinants of a global integration strategy |
| Journal: | Strategic Management Journal
1995 : NOV, VOL. 16:8, p. 637-655 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Both structural determinants and competitive factors can work to define the relevant environment for strategy formulation within an industry. This study examines the effects of each of these two sets of factors on global integration strategies, and finds that their impacts vary considerably from one industry to another. The study also investigates the relationship between a business's global integration strategy and its performance, using an industry specific perspective. |
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