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| Author: | Cunningham, M. T. |
| Title: | International marketing and purchasing of industrial goods - features of a European Research project. |
| Journal: | European Journal of Marketing
1980 : VOL. 14:5/6, p. 322-338 |
| Index terms: | PROJECTS CASE STUDIES INDUSTRIAL MARKETING INDUSTRIAL PURCHASING INTERNATIONAL MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
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