search query: @author Oktemgil, M. / total: 5
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| Author: | Greenley, G.E. Oktemgil, M. |
| Title: | A development of the domain of marketing planning |
| Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 29-51 |
| Index terms: | MARKETING STRATEGY MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
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