search query: @author Berger, P.D. / total: 5
reference: 2 / 5
| Author: | Dant, R.P. Berger, P.D. |
| Title: | Modelling cooperative advertising decisions in franchising |
| Journal: | Journal of the Operational Research Society
1996 : SEP, VOL. 47:9, p. 1120-1136 |
| Index terms: | ADVERTISING FRANCHISING CO-OPERATION |
| Language: | eng |
| Abstract: |
SCIMA