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Author:Lopez, A.
Title:Discount billionaire
Journal:Asiaweek
1996 : JUN 28, VOL. 22:26, p. 51-54
Index terms:ECONOMICS
RETAILING
ASIA
Language:eng
Abstract:For Filipinos, it was the year of living dangerously. In 1972, students and workers held demonstrations almost daily demanding the ouster of President Ferdinand Marcos. The rallies along Claro M. recto Avenue in Manila's university belt often turned violent. It was not a good place to do business. But 24-year-old commerce graduate Jose Go opened his five-story Ever Emporium along Recto anyway. Marcos imposed marital law in September 1972. Within two years, the stability brought by authoritarian rule and a surge in prices of the Philippine's commodity exports boosted the economy. Ever became a shopping hub.
SCIMA record nr: 149906
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