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| Author: | Chen, M. J. |
| Title: | Competitor analysis and interfirm rivalry. Toward a theoretical integration |
| Journal: | Academy of Management Review
1996 : JAN, VOL. 21:1, p. 100-134 |
| Index terms: | |
| Freeterms: | KONKURRENZFORSCHUNG, UNTERNEHMENSSTRATEGIE, BETRIEBSVERGLEICH |
| Language: | eng |
| Abstract: | This article bridges two important subjects in strategy: competitor analysis and interfirm rivalry. Each firm has a unique market profile and strategic resource endowment, and a pairwise comparison with a given competitor will illuminate the prebattle competitive tension between these two firms and predict how a focal firm may interact with each of its competitors. To illustrate competitor mapping, measures of these two constructs are proposed, and an example is offered. The article ends with a number of implications for research and practice. |
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