search query: @author Selnes, F. / total: 5
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| Author: | Selnes, F. Jaworski, B. J. Kohli, A. K. |
| Title: | Market orientation in United States and Scandinavian companies. A cross-cultural study |
| Journal: | Scandinavian Journal of Management
1996 : JUN, VOL. 12:2, p. 139-157 |
| Index terms: | USA SCANDINAVIA COUNTRY COMPARISONS |
| Language: | eng |
| Abstract: | Although the market orientation concept has received increasing research attention, the vast majority of published work has been focused on organizations based in the United States. Although this approach has advantages, it limits our understanding of the concept in global markets. The purpose of this research is to examine how country context affects: (1) levels of organizational antecedents that drive a market orientation including a focus on top management, interdepartmental relations, and organizational systems; (2) levels of market orientation; and (3) strength of linkages between market orientation and its antecedents and consequences. Using a multiple-informant survey design, data were collected from SBUs in the U.S. and Scandinavia. |
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