search query: @author Datar, S. / total: 5
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| Author: | Datar, S. |
| Title: | New product development structures: the effect of customer overload on post-concept time to market |
| Journal: | Journal of Product Innovation Management
1996 : JUL, VOL. 13:4, p. 325-333 |
| Index terms: | INNOVATION MANAGEMENT PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: | In corporate policy statements, seminars , journal articles - even in television commercials - the message comes through loud and clear: To remain competitive, we must do a better job of listening to our customers. Through close contact with customers, designers can more accurately identify market requirements, quickly refine product specifications, and thus reduce time to market. However, too much customer input can create confusion and duplication of effort, which ultimately increases time to market. |
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