search query: @freeterm INNOVATION, KREATIVITÄTSTECHNIK, / total: 5
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| Author: | Higgens, J. M. |
| Title: | Innovate or evaporate: creative techniques for strategies (neue Produkte , Produktentwicklung) |
| Journal: | Long Range Planning
1996 : JUN, VOL. 29:3, p. 370-380 |
| Index terms: | |
| Freeterms: | INNOVATION, KREATIVITÄTSTECHNIK, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | The easiest to introduce, yet one of the most beneficial means to improving innovation, is through the use of creative problem solving techniques by individuals and groups. This article describes 7 creativity techniques that are useful in formulating strategy: brainstorming, storyboarding, mind mapping, the excursion technique, checklists, morphological analysis and lotus blossom. These techniques work, use them or fall behind. |
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