search query: @author Thomas, R. J. / total: 5
reference: 1 / 5
« previous | next »
| Author: | Smith, N. C. Thomas, R. J. Quelch, J. A. |
| Title: | A strategic approach to managing product recalls (Produkthaftpflicht) |
| Journal: | Harvard Business Review
1996 : SEP-OCT, VOL. 74:5, p. 102-112 |
| Index terms: | |
| Freeterms: | QUALITÄTSPOLITIK, VERBRAUCHERSCHUTZ, PRODUKTPOLITIK, REKLAMATION |
| Language: | eng |
| Abstract: | Product recalls can destroy brands and even companies, but, handled strategically, their negative impact can be lessened and a company may actually reap some benefits. This article offers step by step guidelines on what the relevant business functions can do before, during, and after a recall to ensure the best outcome possible. |
« previous | next »
SCIMA