search query: @author Song, X. M. / total: 5
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| Author: | Song, X. M. Neeley, S. M. Zhao, Y. |
| Title: | Managing research and development and marketing integration in the new product development process (Neue Produkte; Produktentwicklung; Innerbetriebliche Zusammenarbeit) |
| Journal: | Industrial Marketing Management
1996 : NOV, VOL. 25:6, p. 545-553 |
| Index terms: | |
| Freeterms: | FORSCHUNG UND ENTWICKLUNG, MARKETING |
| Language: | eng |
| Abstract: | Coordination and collaboration between research and development and marketing is crucial to the success of the new product development process. By understanding how organizational characteristics influence the quality and quantity of information exchange during the planning and implication stages of innovation, managers can take steps to increase the probability of new product development success. This article examines the effects of these organizational characteristics in the cross-functional information exchange using data from 376 USA firms. |
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