search query: @freeterm UNTERNEHMENSSTRATEGIE, DIVERSIFIKATION / total: 5
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| Author: | Krogh, G. von Roos, J. |
| Title: | A tale of the unfinished |
| Journal: | Strategic Management Journal
1996 : NOV, VOL. 17:9, p. 729-737 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, DIVERSIFIKATION |
| Language: | eng |
| Abstract: | Building on the work of Prahalad and Bettis (1986, 1995), the objective of this article is to generate dialogue for further understanding of the concept of dominant logic. The focus is on the level of basic assumptions. The authors discuss the implications of their venture. |
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