search query: @author Erickson, J. / total: 5
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Author:Erickson, J.
Title:Making of a legend
Journal:Asiaweek
1997 : JUN 13, VOL. 23:23, p. 49-51
Index terms:ECONOMICS
CHINA
COMPUTER INDUSTRY
Language:eng
Abstract:Beijing's top PC maker is going abroad, but China is still the key. Take a few electronics winks bored with academia. Let them start up a company in a garage. Then leave them alone until, through pluck, perspiration and perseverance, they outfox the establishment and hit by big. The story of Apple Computers/ Yes - and also of China's Legend Group. In just 12 years, the company has risen from obscurity to become the fastest growing PC manufacturer in the world's fastest-growing market.
SCIMA record nr: 160143
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