search query: @author Liu, C. / total: 5
reference: 5 / 5
« previous | next »
| Author: | Liu, C. |
| Title: | Web sites of the Fortune 500 companies: facing customers through home pages |
| Journal: | Information & Management
1996 : VOL. 31-6, p. 335-346 |
| Index terms: | INTERNET CYBERNETICS MANAGEMENT |
| Language: | eng |
| Abstract: | The growing popularity of the information superhighway has opened up exciting opportunities for companies looking to, not only maintain their current customer base, but also to reach new customers. One of the most popular methods to enter into cybermarketing has been to establish a home page or Web site on the Internet. Almost two-thirds of Fortune 500 companies currently maintain home pages on the Web. An analysis of the content of corporate home pages provides useful insights. |
« previous | next »
SCIMA